WHAT IS A KOREAN TRADEMARK?
Concept of a trademark under the Trademark Act
A Korean trademark refers to all sensible methods of expression used to distinguish one's goods from those of another. However, since it is difficult to protect all such methods legally, the Trademark Act places limits on the protectable constituents of a trademark. Previously, these constituents were limited to a symbol, character, diagram, three-dimensional shape, or any combination thereof, as well as color combinations of the mark. On July 1, 2007, protection under the Trademark Act expanded to include a mark formed by a single color or a combination of colors, holograms, motions, and all types of visually recognizable marks.
To reflect the ROK-EU FTA, the Trademark Act was amended to include regulations to reject a trademark application that is identical or similar to a geographical indication already protected by the FTA and Korean laws.
Additional amendments to the Trademark Act based on the ROK-US FTA permit non-visual trademarks such as sounds and smells to be eligible for trademarks. A certification mark was also introduced to guarantee the quality and characteristics of goods or services (enforced on March 15, 2012).
In addition, marks that do not distinguish one's goods from another's are not deemed to be a trademark. If a design is only used to inspire users with its aesthetic nature or as a price mark irrelevant to the identification of owners, it shall not be deemed a trademark in accordance with the Trademark Act. On the other hand, service marks, collective marks, and business emblems may be regarded as trademarks.
Concept of a service mark
A "service mark" refers to a mark used by the owner of a service business (advertisement, communication, banking, transportation, restaurant, etc.) to distinguish his/her service business from that of others. In other words, a trademark is the identification mark of a "product", while the service mark is an identification mark of a "service business."
Concept of a collective mark
A "collective mark" refers to a mark intended for use by a legal entity founded in association with persons who conduct business activities such as producing and selling goods; members of the legal entity can use the mark for their goods and services.
Concept of a business emblem
A "business emblem" refers to a mark used by a person engaged in a nonprofit business like the YMCA or Boy Scouts to indicate that person's business (e.g. Republic of Korea National Red Cross, Junior Chamber, Rotary Club, Korea Consumer Agency, etc.)
Read more about Korean Trademark here :
Korean Trademark System
- Neighboring Concepts of a Korean Trademark
- Information on Trademark Applications in Korea
Application Procedure for Trademark in Korea
DAEILPAT
Trademark
Many foreign companies entering the Korean market often overlook the importance of registering their brand or logo as a trademark. This oversight can lead to potential legal issues such as piracy or infringement, which could have been easily prevented by seeking expert advice and registering their trademark. Conversely, numerous industry leaders understand the significance of securing full protection for their brand and products or services through successful trademark registration, contributing to their overall success.
To enhance brand value and streamline the process, foreign clients ranging from individuals to well-established market leaders are seeking guidance from DAEILPAT's Trademark attorney. What sets our service apart is our strategic counseling and proactive approach at every step, ensuring a comprehensive trademark registration. This enables our clients to benefit from a cost-effective and tailored service that significantly reduces the lengthy and expensive registration process, without unnecessary delays or additional expenses.
Learn more about Trademarks Registration and Protection in Korea
Our Expertise
DAEILPAT’s great strength in Trademark is brought by the experts with unrivalled professionalism in our team. Our trademark attorney consists of excellent talents who are a pioneer in developing unprecedented trademark ideas, a true veteran with extensive knowledge and experience as a examiner at KIPO and IP specialists with more than 10 years of experience. We are fully competent in handling any cases in both Korean and English, and our network of foreign agents allows us to offer a fuller service for both domestic and international clients.
We offer a full suite of Trademark services including strategic counseling, analysis of trademark trends, prosecution, handling of oppositions and cancellation actions, domestic and international disputes, negotiations and coexistence agreements and many more. Our thorough and in-depth analysis and reports guide our clients to effectively select and leave out specific elements of their mark to increase the chance of registration. Moreover, we showcase total transparency by offering timely updates through a transparent reporting process and keep our clients up-to-date with deadlines and proceedings without any error and omission.
